About

Blue Standard Inc.

Blue Standard Inc. has developed an infrastructure built on 25 years of recycling innovation. Through decades of R&D, we have developed state of the art technology in recycled plastics, ocean plastics, wood, and textile materials. Blue Standard is our way of delivering these innovations to the everyday consumer. We envision a world where recycled materials, equitable supply chains, and excellent quality become the standard for sustainable consumer goods. We are here to create the new standard in sustainability. The Blue Standard.

Mindful consumers across the world are demanding a departure from single-use virgin plastic and unsustainable supply chain practices. They believe a shift toward a more circular economy is possible. And each day, we are striving to make this vision a more pervasive reality.

Ensuring Measurable & Scalable Sustainability.

We have found many sustainability initiatives do not take it far enough when it comes to their ability to affect the entire global supply chain. Blue Standard Inc. spends thousands of dollars to conduct studies and collect data through life cycle analyses from the revered Nova-Institute and Recycled claim standards. These certifications track recycled raw materials through our supply chain to certify the content of our products and the overall carbon emissions impact. This is how we have created the new Blue Standard for sustainability.

Transparency

See exactly what is in our products. You will find the materials each of our products is made from in our product descriptions. Full Life Cycle Analysis of our products is published on our blog or ask for us for more info on the differences our products make. We see a reduction of C02 emissions of up to 96%, reduction of Fossil Fuel Emissions of 97%, and reduction of contaminated wastewater of up to 99% with our recycled ocean plastic materials used in our hangers. Don’t take our word for it. Email us at [email protected] to learn more and see the results for yourself.

Materials We Use


  • Certified FSC Wood Fiber
  • Recycled Ocean Plastic
  • Recycled Ocean-Bound Plastic
  • Recycled Textile Waste

Materials We Don't Use


  • Virgin Nylon
  • Virgin Polyethylene
  • Unsustainably Harvested Wood
  • Virgin Textiles

100% RECYCLED

Derived from circular and post-consumer materials including recycled wood, paper, and plastic

SUSTAINABLY MADE

Manufacturing practices designed to protect the planet for future generations.

SOCIALLY CONSCIOUS

Ethical supply chains with fair trade practices that create quality jobs.

BEAUTIFULLY DESIGNED

Reflecting a commitment to quality for buyers who value form and function.

CIRCULAR MATERIALS

Circular Materials was founded by Karsten Bleymehl and partners sharing a deep passion for innovation and sustainability. Circular Materials is a home for innovative recycled resources with the potential to scaling up the circular economy from frontrunners to the mainstream economic players. Industry and society need to make a decisive contribution to achieving climate neutrality and decoupling economic growth from resource use, while ensuring the long-term competitiveness and leaving no one behind.

VERTEX

VERTEX has over 25 years of experience in closed loop manufacturing. Founded in 1996, VERTEX Germany has become an industry leader in B2B Retail Manufacturing, specializing in hangers and manakins. Blue Standard, Inc. and VERTEX have partnered to bring their products and manufacturing technology to the individual consumer to help build their shared vision for a circular economy.

FASAL

Fasal, also called liquid wood, is made from industrial waste from FSC certified wood production and is a fantastic renewable resource. We use organic resin as the binding agent, the most environmentally advanced product to ensure our products are compostable and sustainable. Blue Standard’s partnership with Fasal not only creates a new category for recycled consumer goods, but allows us to grind up our old, warn products made from Fasal and remanufacture out of our own waste. The circle is closed, and Earth’s future is bright.
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I:CO

Almost 150 million tonnes of clothing and shoes are sold worldwide every year. The majority of this ends up in landfills or is incinerated instead of being reused or recycled, wasting valuable resources and causing harm to the environment. Founded in 2009, I:CO is an international circular solutions provider for the collection, certified sorting, reuse and recycling of discarded clothing and shoes. We put great emphasis on continuously supporting innovative, new recycling technologies with the aim of closing the loop of production cycles.

Find out more here.