What is your dog chewing on?
Discuss our material Vernovo and the amazing feature that make it a unique solution to the dog chew industry
The introduction of Vernovo into our BetterBone line has taken the pet industry by storm. Unlike traditional nylon chews, Vernovo is a fully renewable, bio-based material made from cellulose and vegetable oils delivering unmatched safety, sustainability, and performance. Pet parents love that it’s natural & renewable ingredients are non-toxic, and vet-recommended, while retailers appreciate its adherence to the strictest EU standards for health and safety, while reducing environmental impact.
BetterBone with Vernovo not only offers a healthier alternative to petroleum based plastic-based chews, but it also aligns with rising consumer demand for eco-conscious, premium products. Our rapid growth in over 2000+ independent stores and 26 countries, award wins like 2024 Natural Pet Product , and our PFAS-free testing, proves that Vernovo isn’t just innovative it’s driving a meaningful shift in the category.
BetterBone is redefining what dog chews should be and Vernovo is the material making it possible.





Our Materials
Materials That Make a Difference

Vernovo
Veronovo

Circular Textiles
Circular Textiles

Starch Based Compounds
Starch Based Compounds

Recycled Paper & Cotton
sustainable forested wood Regenerated Italian Cotton Sustainability in its natural form Circular by nature
Recycled Paper & Cotton

Ocean Bound Plastic
Certified Fair-Trade, Ocean-Bound Plastic
