CPG. Done Better.

Simple every day products done better. Created to reliably reduce the impact on the environment while being healthier, and safer for our families, and even our pets. Blue Standard Is the future of CPG.

Natural, Sustainable, Healthier. No Nylon. Dog's Love It.

BetterBone | Natural Dog Chews.

Current industry standard materials for dog chews include petroleum-based nylon and rubber, chemical-laden rawhides, ropes, and other potentially unsafe materials.

Pet owners spend hundreds of dollars on special diets and health solutions for the dogs they love. Then turn around and hand them a stick of nylon or rubber to chew on. There had to be a better way.

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  • Natural
  • 100% Renewable
  • Non-toxic
  • Food-Grade ingredients
  • GMO-Free
  • Hypoallergenic
  • Reduce C02 by emissions by up to 94%
  • Varying densities & durability available
  • VERNOVO material Approved for use in children's toys - REACH Standards

Authentic Stories. Beautiful Home Planters

RE:Pots

Sleek, durable planters made from verifiable 100% recycled materials. Carefully sourced, responsibly manufactured, and made with sustainability in mind.

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B2B Global Circular Solutions

VERTEX

Vertex, the B2B and material science division of Blue Standard Inc., stands at the cutting edge of the textile and fashion industries, dedicated to enhancing product presentation and creating emotional shopping experiences. In today’s digital age, Vertex transforms fashion stores into vibrant spaces where consumers linger, get inspired, and discover the latest trends. With a global perspective and extensive marketing experience, Vertex offers high-quality hangers, custom-designed mannequins, and innovative in-store elements, all designed to meet the highest quality and safety standards.

Sustainability is at the heart of Vertex's operations. As a Net Zero company, we offset our employees' carbon emissions through a partnership with TreeNation, contributing to global reforestation. Our commitment to renewable energy is reflected in our on-site solar panels, which generate over 40% of our energy needs. But our dedication to sustainability doesn’t stop there. Vertex continually strives to improve processes, reduce waste, and source materials responsibly, supporting the shift from a linear to a circular economy.

By developing and supplying high-quality materials from waste streams and renewable resources, Vertex is saving precious resources, energy, and CO2 emissions. We take production cut-offs, leftover stock, and waste materials and give them a second life, offering customized compounds that meet your ecodesign challenges. At Vertex, we’re not just optimizing products—we’re shaping a sustainable future.