We’re excited to share some big news! BetterBone and Blue Standard GmbH officially launched at Interzoo 2024, and we can't wait to start our European operations. This is a huge step for us as we bring our natural pet products to the global market.

What’s Interzoo All About?

Interzoo is the world's leading trade fair for pet supplies, making it the perfect place for our European debut. From May 7th to 10th, 2024, in Nuremberg, Germany, the event brought together manufacturers, wholesalers, and service providers from 68 countries. Over four days, around 37,000 visitors checked out the latest trends, products, and innovations in the pet industry.

Interzoo is known for its wide range of products for pets of all kinds, including dogs, cats, birds, and more. It’s a key meeting spot for industry professionals and decision-makers from around the globe, featuring special events like the Product Showcase and the Fresh Ideas Stage.

Why BetterBone is the change the pet industry needs

At BetterBone, we’re all about healthier, safe, eco-friendly pet care. Our products are made from natural materials like cellulose and vegetable oils, making them a healthier and more sustainable alternative to traditional plastics like nylon. Here’s what makes BetterBone special:

• Healthier for Pets: Our natural materials are safer, hypoallergenic, and provide a food-grade chewing experience for dogs.
• Eco-Friendly: We use all-natural, renewable and biodegradable materials, which help reduce exposure to harmful chemicals, provide a healthier option to for your dog to chew on, and reduce pollution and our reliance on fossil fuels.
• Chemical-Free: Our products don’t contain harmful additives, so they’re safe for your pets. Guaranteed no PFAS, phthalates, parabens, BPA, carcinogenic, or mutagenic compounds in our products

Committed to Sustainability and Innovation

The cornerstone of Blue Standard Inc. and BetterBone is European innovation and decades of research. We source and produce everything within the EU, making this launch vital to our success. We're proud to be Climate Neutral Certified, which means all our products and operations are carbon neutral. Plus, with our reforestation program through Tree-Nation, we’re helping to restore ecosystems and combat climate change.

We also ensure our packaging is eco-friendly by using only recycled and certified FSC and FSC Mix papers.

Why This Launch Matters

Launching at Interzoo 2024 is a significant milestone for us as we expand into Europe. We’re excited to reach a wider audience with our natural, sustainable pet products and continue to innovate in the pet care industry. We look forward to connecting with industry professionals, showcasing our latest products, and sharing our vision for a more sustainable future.

Join Us on Our Journey

We’re inviting you to join us as we expand BetterBone and Blue Standard GmbH into Europe. Stay tuned for updates on our products, sustainability initiatives, and future plans. Together, we can make a positive impact on the lives of pets and the planet.

Thank you for being part of the Blue Standard & BetterBone family. Let’s keep pushing for natural, sustainable solutions for our beloved pets!