2021 Pet Innovation Award Winner - Dog Toy Product Of The Year

2021 Pet Innovation Award Winner - Dog Toy Product Of The Year

Blue Standard Inc. created the BetterBone to improve upon the standard industry materials currently used in the dog bone and chew markets. Our incredibly safe, all natural, and sustainable material is not only better for your dog, but also better for the planet and is why the Pet Innovation Awards have awarded Blue Standard Inc & the BetterBone as the 2021 Pet Toy Of The Year

2021 pet innovation award blue standard inc

Our proprietary composite material allowed for an injection moldable wood cellulose material that can be made into any shape you can think of. The material is made from PEFC sustainably forested wood cellulose fiber that is collected from the waste at wood mill factories in Croatia and renewable sugarcane oil. Making the BetterBone 100% all natural and sustainable, while reducing c02 emissions, and the use of non-renewable resources.

The wood cellulose fiber is used as it is softer and safer on teeth than current industry standards like Nylon, all while being completely free of chemicals, colors, and dyes. You will never find any harmful chemicals that typically accompany petroleum based plastic dog products, and chemically treated cowhide products.

We believe our material can become the new industry standard for the dog chew market creating a more eco-friendly, and pet friendly family of products that reduces the whole families carbon footprint.

So what's in the BetterBone?

  • PEFC Sustainably forested wood cellulose fiber.
  • Renewable sugarcane oil


Chemicals & ingredients you will never find in the all natural BetterBone

  • Phthalates
  • Parabens
  • Nylon or petroleum based plastics
  • BPA
  • PVC
  • Artificial chemicals, colors, & dyes.
  • SVHC (Substances of very high concern - including mutagens, and carcinogenic chemicals.)

betterbone all natural dog bone
Give the BetterBone a try! Your dog will love it and you can feel assured you have given your best friend the safest and healthiest bone available.