As the world witnessed the Paris 2024 Olympics, Blue Standard Inc. had the privilege to showcase a groundbreaking innovation in retail visual merchandising. Our proprietary 3D scanning and printing technology brought to life mannequins modeled after world-renowned athletes Lionel Messi, Noah Lyles, and Jude Bellingham. These mannequins captured the games' spirit and marked a new era of sustainable, responsive, and visually stunning retail displays.

Pioneering 3D Scanning and Printing Technology

Lionel Messi

At Blue Standard Inc., our commitment to innovation has always driven us to push boundaries. In preparation for the Paris 2024 Olympics, we developed proprietary printers and materials in-house, specifically designed to offer scalable and meaningful solutions to the fashion market and beyond. This technology, born from years of dedicated research and development, represents a revolution in how retailers can create and adapt their visual merchandising.

By leveraging this cutting-edge technology, we were able to respond swiftly to market demands and trends, creating a new paradigm for in-store visual merchandising. The precision of our scanning process captured every detail, ensuring that the mannequins not only represented the athletes with stunning accuracy but also embodied the dynamic energy they brought to their respective sports.

Customization and Sustainability at Scale

One of the most remarkable achievements of our 3D printing technology is its ability to produce highly customized mannequins at scale. This level of detail and personalization, previously unattainable, was made a reality, allowing us to present their products in a way that deeply resonated with their audience during the Olympics.

Sustainability was a cornerstone of this project. The mannequins we produced were made from recycled polypropylene, making them completely circular. This approach not only reduced waste but also addressed broader environmental concerns such as fashion waste and landfill overuse. Our unwavering commitment to sustainability continues to drive us as we refine our materials and processes, setting a new standard for the industry.

Investing in the Future of Retail and Beyond

The success of the Paris 2024 Olympics project reinforced our belief in the transformative power of 3D scanning and printing. However, our vision extends far beyond the event itself. We are continuing to invest in this space, recognizing the immense potential of our proprietary technology across various industries. This commitment ensures that we remain at the forefront of innovation, offering unparalleled capabilities that redefine the possibilities of visual merchandising and product development.

As the retail landscape evolves post-Olympics, Blue Standard Inc. remains dedicated to leading the way. The 3D scanned and printed mannequins we created for the games were just the beginning. As we look to the future, we are steadfast in our mission to provide scalable, impactful solutions that will shape the future of visual merchandising and product innovation.

By eliminating the need for costly molds and reducing the risk of overproduction, our technology not only enhances the aesthetic appeal of retail spaces but also drives efficiency and sustainability. For retailers and industries seeking to make a lasting impact, this innovative approach offers a glimpse into a future where beauty, sustainability, and market responsiveness are perfectly aligned.

The Paris 2024 Olympics may have concluded, but the legacy of our collaboration with retail brands continues to set a new benchmark for what retail and product innovation can achieve. We look forward to building on this success and continuing to pioneer the future of sustainable and responsive retail solutions.